Capgemini: Technology is Driving Force for Automotive Experience

Capgemini found that a whopping 94 percent of car shoppers start their shopping experience online.

Capgemini found that a whopping 94 percent of car shoppers start their shopping experience online. While vehicle manufacturers’ websites, dealer websites and search engines are top sources of information, social media gained more influence over purchase decisions, while family and friends lost some, according to Capgemini’s 14th annual global automotive study, Cars Online 12/13.

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