It doesn't take long to realize that Level 11 is not your typical consulting firm. Even the name—inspired from the 1984 cult film "This is Spinal Tap"—says the firm takes a bit of a unique approach. "Level 11 is definitely one louder than 10 and we operate at 11," says Mark Hadland, Managing Director and Founder of the firm.
"It represents the value that we provide for our clients. For us, there's an irreverent tongue-in-cheek sense of humor about it all."
And in sticking with the Spinal Tap theme, the firm's quarterly award is a 14-inch cement Stonehenge. "Our brand means great things to us in the marketplace, but we also have a lot of fun with it," he says.
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