IBB Chief: Content's Getting Pricier

IBB Consulting Group, a 75-person consulting firm based in Philadelphia, serves as convergence specialists to cable, media, wireless and technology companies, helping clients pioneer new products and services, develop business models and execute business plans.

Dr. Imran Shah IBB Consulting Group, a 75-person consulting firm based in Philadelphia, serves as convergence specialists to cable, media, wireless and technology companies, helping clients pioneer new products and services, develop business models and execute business plans. Consulting magazine caught up with Dr. Imran Shah, Managing Partner and co-founder of the firm, to discuss the ever-evolving role content and entertainment plays and how it impacts consumers and providers.

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