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By Joe Kornik
Published: Apr 3, 2013
BCG: Online Media Holds More Value
U.S. consumers derive more value from media online—net of the associated costs—than they receive from offline media, according to research by The Boston Consulting Group.
U.S. consumers derive more value from media online—net of the associated costs—than they receive from offline media, according to research by The Boston Consulting Group.
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