IBM unveiled the creation of the IBM Customer Experience Lab, dedicated to helping business leaders transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies.
|IBM scientists and consultants will co-create with clients to deliver systems that learn and personalize the experiences of each individual customer, identify patterns, preferences and create context from Big Data and drive scale economics.
|The IBM Customer Experience Lab will provide CEOs, CMOs, CFOs, sales leaders and other C-suite executives direct access to a virtual team of 100 Researchers, supported the deep industry and domain expertise of thousands of IBM business consultants addressing the opportunities of the digital front office.
