'Showrooming' Becoming Bigger Threat to Retailers

Nearly three-fourths of consumers ages 20 to 40 in the U.S and the UK use mobile devices in retail stores to compare prices, but most of them leave before actually making a purchase at the store, according to a recent Accenture Interactive study of 2,000 consumers in the two countries.

Showrooming Accenture study shows consumers research products in person but then buy online—often somewhere else

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