Accenture study shows consumers research products in person but then buy online—often somewhere else
Nearly three-fourths of consumers ages 20 to 40 in the U.S and the UK use mobile devices in retail stores to compare prices, but most of them leave before actually making a purchase at the store, according to a recent Accenture Interactive study of 2,000 consumers in the two countries.
The Accenture Interactive survey set out to determine what shopping channels are used most frequently, how consumers move between channels, how social media influences purchasing decisions and the value consumers place on price, privacy and personalized shopping experiences.
