By David A. Fields
In the legend of King Arthur, men from across the realm try in vain to pull the sword Excalibur from its stony sheath. Only young Wart, the most improbable of heroes, innocently frees the mighty weapon, signaling his place as a king among men.
As consultants, we dream of being King Arthurs, possessing some unique, innate gifts that lift us visibly above all competition. Female consultants are not immune to this desire. Of all the hopeful belles in the kingdom, only Cinderella could slip her foot into the glass, Christian Louboutin sandal. Throughout the land, boutique firms pour their intellect and their research dollars into finding a unique selling proposition, with the emphasis on unique. That's a huge waste of time, energy and money.
