Case Study: Action! Accenture Takes Warner Bros. into the Digital Age

In 2001, Warner Bros. recognized that traditional ways of storing and sharing content, and the informal and labor-intensive distribution networks that supported them, could be transformed into a single, totally integrated digital operation.

In 2001, Warner Bros. recognized that traditional ways of storing and sharing content, and the informal and labor-intensive distribution networks that supported them, could be transformed into a single, totally integrated digital operation. It could see that the way forward was to transform its core media production and distribution capabilities into a single, end-to-end digital ecosystem. Warner Bros. selected Accenture to team with it on the road to its vision—a decision that marked the start of a mutual multi-year, multi-stage journey towards creating the world’s first high-performance, digital media and entertainment business.

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