Harold Schroeder
LinkedIn is the largest online professional network, with more than 135 million members worldwide in November 2011 and more than two new members joining every second. The popularity of this site suggests that professionals perceive benefits from participating, yet there is relatively little published research on the ways that LinkedIn is being used in business.
In part to address this knowledge gap, while also exploring ideas for how to use LinkedIn more effectively in my management consultancy business, I conducted a simple convenience survey of my own LinkedIn contacts in Nov. 2011, which focused on two questions:
