In recent years, many consulting firms rebranded their telecommunications practices as “communications” and “telecommunications, media and technology” practices. They did so to keep pace with the rapid evolution of the industry’s technologies, participants and strategic challenges. Today, those new descriptions already seem stale. “Blur” would be a more fitting name for a practice, given the industry’s furious pace of change and its fluctuating boundaries.
How are consultants—AKA service providers—helping make sense of an industry in upheaval?