One on One with Peppers & Rogers Group's Orkun Oguz

How well companies adapt to the changing social landscape and harness the power of social media could mean the difference between making a meaningful and lasting connection with clients, and being passed over for a company that actually listens. Peppers & Rogers Group, which has long been a thought leader on the importance of treating customers as individuals, launched the Mobile App Index, which aims to help companies ensure their social media interactions with customers are a conversation, not a one way street.

Orkun Oguz These days, retaining customers is just as important as acquiring them. It used to be that putting up a Web site or a Facebook page was considered a web presence. With the proliferation of social media, smartphones and tablet PCs, entirely new avenues of communication have opened up between company and customer. How well companies adapt to the changing social landscape and harness the power of social media could mean the difference between making a meaningful and lasting connection with clients, and being passed over for a company that actually listens. Peppers & Rogers Group has long been a thought leader on the importance of treating customers as individuals. Orkun Oguz, Managing Director, North America of Peppers & Rogers, spoke with Consulting One on One about another method pioneered by the company, the Mobile App Index, which aims to help companies ensure their social media interactions with customers are a conversation, not a one way street.

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