A.T. Kearney unveiled a new look to further distinguish its 86-year-old brand in the global consulting marketplace. The updated look follows a year-long initiative to clarify the firm's distinctiveness and further define its brand.
The firm's new 'visual identity' reflects the firm's uniqueness and presents A.T. Kearney in a more modern, contemporary way, says Paul Laudicina, managing partner and chairman of the board of A.T. Kearney. The new look can be seen at www.atkearney.com.
Laudicina says the firm "set out to define and articulate what those differences are and why they matter to our clients and our people."
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