A Practical Guide for Business Leaders
By Julie Meehan, Mike Simonetto, Larry Montan and Chris Goodin
John Wiley & Sons, $50.00, 320 pages
Pricing and profitability management may be the most powerful lever that managers can pull to give their businesses a competitive edge—in any economic climate. Yet many companies still lack the internal capabilities, organizational structure, and information to take advantage of this critical function. In Pricing and Profitability Management , Deloitte practitioners and authors Julie Meehan, Mike Simonetto, Larry Montan and Chris Goodin bring decades of experience in pricing and profitability management to support their perspectives on pricing—from decision making to the need for an integrated approach. The book highlights six core competencies of an integrated approach to pricing: Execution, Strategy, Advanced Analytics and Price Setting, Organizational Alignment and Governance, Pricing Technology and Tax and Regulatory Management. When properly implemented, the strategies in this book can dramatically improve how a company views and operates its business.