Many companies, including consultancies, are missing its biggest business implications
While Facebook, Twitter and other social media outlets have grown recently in popularity, few companies have really cracked the code on understanding what they can do for the bottom line. That's precisely why Accenture's Robert Wollan, Nick Smith and Catherine Zhou wrote the book The Social Media Handbook: Everything You Need to Know to get Social Media Working in Your Business . Wollan, the Global Managing Director of Accenture's Customer Relationship Management service line, says companies should remember three key things: 1) Pick a strategy before it picks you; 2) They're not on stage anymore, they're part of the crowd; and, 3) The time for
experimenting is over, it's time to jump in. He sat down recently with Consulting to discuss the current social media landscape, its opportunities and the future business potential of this rapidly evolving platform.
Consulting: You and your colleagues have been working with clients on the implications of social media for a few years now. Why did you decide to write the book?
