As consultants, we weave our way through a plethora of buzzwords. Over the last few years, the biggest buzzword of all has been “social”. A few years ago, the term “social” simply meant a presence in social networks and providing avenues for user generated content. A recent offshoot of social media is social commerce sites like Groupon, LivingSocial and BuyWithMe. Social commerce takes social media marketing to the next level.
By Taposh Dutta Roy and Rekha Rajasekharan