Home2 makes its debut in Fayetteville, N.C. and Layton, Utah. Plans call for 100 properties by 2014.
Home2 Suites by Hilton officially opened the brand’s first two properties in Fayetteville, N.C. and Layton, Utah, but officials say the properties are just the first of an aggressive roll out of Hilton’s first new brand in more than 20 years.
The Home2 Suites by Hilton concept was announced in 2009, but the brand already has 56 properties planned and another 30 in development. Six more properties are under construction and are slated to open in 2011 or early 2012 including San Antonio, Baltimore and Lexington Park, Md.
Future properties are slated for major markets, such as Dallas, Houston, Atlanta, Washington, D.C., and Denver. In addition, plans call for expansion into Canada and Mexico. Home2 Suites by Hilton says it will open its 100th property by the end of 2014, according to Bill Duncan, global head, brand management, Home2 Suites by Hilton.
“When we first conceptualized this brand we knew we could take advantage of the four rights—right segment, right time, right price and right product,” Duncan says. “Home2 Suites is the culmination of innovative thinking, creative and unique approaches to design and operations, and a commitment to delivering on our promise to offer guests a quality experience that’s easy on the budget.”
Christopher Nassetta, president and CEO, Hilton Worldwide, says Home2 Suites by Hilton is a “fresh, hip and humble hotel concept that will change the way people think about extended-stay hotels; it’s a new hotel for a new economy, and a new kind of traveler.”
The brand’s approach to extended-stay travel emphasizes comfort and flexibility, easy access to technology and community space—because guests in extended-stay situations seek community and connection with others, Duncan says.
All Home2 Suites properties will feature an open lobby area with approximately 4,200 square feet of space called the Oasis. The Oasis is an expanded community space that includes communal and individual work zones, wireless access, 52-inch flat-screen TV and a free breakfast area that offers a wide variety of breakfast options. The Oasis encourages a social environment where guests can obtain information on the local area, check e-mail and connect with others. Duncan says that, because of its size and offerings, it is unique in the extended-stay category.
The Fayetteville property contains 118 rooms, including studios at 323 square feet and one-bedroom suites at 509 square feet; the Layton property includes 107 rooms. All guest suites include the “working wall” that incorporates the kitchen and flexible working space connecting separate living and bedroom zones, Duncan says. A fully accessorized kitchen contains a refrigerator/freezer with icemaker, dishwasher, place settings for six, microwave oven and coffee maker. The media/working zone includes a queen size sofa/sleeper, 42-inch flat-screen TV, roll-around ottoman, ambient task lighting.
Other highlights of the Home2 Suites brand are the Home2 MKT, a market for grab-and-go items, an integrated guest laundry and fitness room, a saline pool, patios with grills, outdoor seating areas and an exercise trail.