Review: How Companies Win

The way companies will win in the future will be significantly different from how they’ve won in the past, at least according to Cambridge Group founder Rick Kash and David Calhoun, CEO of the Nielsen Company and former vice president with General Electric.

How Companies Win Profiting from Demand-Driven Business Models No Matter what Business You’re InBy Rick Kash and David CalhounHarper Business, $26.99, 231 pages

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