Grow or Die. It's probably the most common business axiom, and the least accurate, according to the new book "Smart Growth: Building an Enduring Business by Managing the Risks of Growth" (Columbia Business School Publishing). To better understand the book's implications, Consulting's One-on-One sat down with the book's author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
Consulting: What's wrong with the concept of 'grow or die'?
