Brand Aid: Technology's the Great Equalizer

Allen Adamson, managing director of Landor Associates, has a message to brand experts and technology whizzes: Join forces. Furthermore, he has ideas about how companies should be simplifying their message and interacting more with customers. The key is using the technology to learn as much about customers’ needs and wants as possible—and then doing something about it. Sounds simple enough. So, why aren’t more people doing it? He recently spoke with Consulting about all of these ideas—which are all available in his new book,

Brand Aid: Technology's the Great Equalizer Allen Adamson, managing director of Landor Associates, has a message to brand experts and technology whizzes: Join forces. Furthermore, he has ideas about how companies should be simplifying their message and interacting more with customers. The key is using the technology to learn as much about customers’ needs and wants as possible—and then doing something about it. Sounds simple enough. So, why aren’t more people doing it? He recently spoke with Consulting about all of these ideas—which are all available in his new book, Brand Digital .

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