Urban Science believes in the power of data. The Detriot-based company relies on mathematical processes and predictive analytics to optimize client opportunities, explains Chief Marketing Officer Jack Bowen. More than 90 percent of Urban Science's client roster is in the automotive space, he says, and it's an industry that thrives on the data to determine where to place dealerships, where to sell which inventory and what demographics are most likely to purchase.
"We are built on the concept of trying to bridge the world of science and the world of business together," Bowen says.
And it's that philosophy that has propelled Urban Science into relationships with nearly every auto manufacturer worldwide. "The kind of consulting we do is probably a little different. It's based upon leveraging data that typically already exists in the marketplace," Bowen says. "A lot of consultants will be brought in to analyze something, and they'll have to look for primary data or do research. We typically are brought in [and told], 'Hey, we have all of this data. Is there a way that you can help us understand [how to maximize it]?'"
