Infinitive's McFarlane: Fantasy Football Means Business

magazine Editor-in-Chief—and fantasy football player—Joe Kornik sat down with McFarlane to discuss the Xs and Os of his strategic position.

Denis McFarlane An estimated 25 million Americans play fantasy football each year. And Denis McFarlane, CEO of Infinitive, an operations management firm in McLean, Va., and a recent addition to Consulting magazine’s Best Small Firms To Work For ranking, thinks the number should be even higher. He says anybody interested in corporate performance management and business intelligence would benefit from managing a fantasy football team. “Fantasy football sites,” he says, “fulfill the grand promises of corporate performance management (CPM) and business intelligence (BI).” Consulting magazine Editor-in-Chief—and fantasy football player—Joe Kornik sat down with McFarlane to discuss the Xs and Os of his strategic position.

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