At Landor, Brand Building is the Name of the Game

What’s in a name? A lot, if you ask Hayes Roth, chief marketing officer at Landor Associates. His consultancy has been looking at not only what the hot brand of the moment is, but also what brands have built considerable equity with audiences.

ipod, T.J. Maxx, BlackBerryWhat’s in a name? A lot, if you ask Hayes Roth, chief marketing officer at Landor Associates. His consultancy has been looking at not only what the hot brand of the moment is, but also what brands have built considerable equity with audiences.
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