Adjoined Consulting CEO Rodney Rogers launched his firm in 2000 based on the principles of "efficient consulting." Given how, and where, the former Accenture consultant internalized those principles, "empathetic consulting" seems an equally fitting description of Adjoined's approach.
Almost a dozen years ago, Rogers led a massive strategy project for an Accenture client company, whose management team was so pleased with the plan that it asked Rogers to execute the strategy. "They kind of called me out," he jokes.
The agribusiness company actually thought that it was an excellent plan, a belief it backed up by funding the execution of the strategy, which included the development of new consumer markets. Rogers, then a 28-year-old whose professional experience consisted entirely of consulting, accepted the offer. He spent the next six years putting his strategy into play. Along the way, he hired strategy and technology consultants.
