The Elephant In The Room: CPG on the Cusp of DTC

The Elephant In The Room: CPG on the Cusp of DTC

Joe Kornik

With emerging risks rapidly approaching—unexpected consumer attitudes, upheaval in the retail industry, channel conflicts, product customization, dynamic pricing and an e-commerce-fueled direct-to-consumer (DTC) shift, CPG companies are scrambling for answers. Can consultants provide them?

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