RSM survey shows generative AI is making a significant impact — but comprehensive AI strategies are of critical importance.
A new survey from RSM US LLP reveals most middle-market organizations are adopting AI (78%) and generative AI (77%). However, 54% of those using generative AI find its deployment more challenging than anticipated.
A strong majority (89%) of executive respondents to the survey — which targeted businesses with annual revenues of $10 million to $1 billion — report their organizations plan to boost their budgets around AI technologies and nearly three quarters of respondents (74%) are focusing their dollars squarely on generative AI. The top goals for generative AI use include improved quality control (58%), enhanced customer service (51%), automation of repetitive tasks (45%) and increased employee productivity and creativity (45%).
