New research shows how leading companies are applying a social lens to strengthen their businesses while creating value for employees, customers, suppliers, local communities and society at large
Expectations about the role of business in society are changing dramatically. The impact of business on the environment is of vital importance to many corporate constituencies. Today, however, many more purely social concerns are coming strongly to the fore. And CEOs are playing close attention.
A Bain & Company survey of nearly 300 global CEOs reveals that 85% of business leaders view social issues as "urgent" concerns for their companies. When asked about the primary role of their business, 60% said either creating "positive outcomes for society" or "balancing the needs of all stakeholders."
