The 2026 Rising Stars of the Profession: Malvika Gupta

Malvika Gupta is a Partner at Monevate, a pricing strategy consultancy specializing in pricing and monetization for B2B SaaS and AI-native companies. She focuses on helping technology businesses navigate monetization inflection points where legacy pricing models no longer reflect customer value or growth ambition. Known for her combination of warmth and authority, Malvika builds trust quickly with executives while bringing rigor and clarity to complex pricing decisions. Her work spans value-metric design, packaging and tier architecture, enterprise pricing, sales enablement, and disciplined migration strategy within SaaS and AI contexts.

Elected to Partner before the age of 30, Malvika reflects the next generation of pricing consulting leadership. Highly entrepreneurial, she chose to help build a growing firm rather than pursue a traditional large-firm path, drawn by the opportunity to create lasting client impact and shape how SaaS and AI pricing strategy is practiced. She is currently deepening her focus on AI pricing and monetization, including original research into customer perceptions of emerging pricing models. Before joining Monevate, Malvika spent five years at McKinsey. She lives in Los Angeles, California.