A new survey from consulting firm Alexander Group finds that more than one-third (36%) of business leaders are not confident in their organization's ability to meet 2025 revenue targets amid significant economic headwinds.
Why it matters: The figure points to a widespread lack of confidence as companies grapple with persistent challenges. The research identified tariffs (impacting 76% of organizations), inflation and interest rates (61%), and geopolitical uncertainty (60%) as the primary obstacles preventing revenue growth.
The big picture: The survey, based on conversations with executives across eight industries, suggests that many companies may be employing the wrong strategies for their specific situations. Alexander Group argues that a company's size and growth rate should dictate its path forward.
Zoom in: The firm's research outlines four distinct "growth archetypes" based on a company's revenue and compound annual growth rate (CAGR)
- Growth-constrained: Firms with ≤$500 million in revenue and a below-average CAGR.
- Anchored enterprises: Companies with >$500 million in revenue and a below-average CAGR.
- Accelerators: Firms with ≤$500 million in revenue and an above-average CAGR.
- Scaling leaders: Companies with >$500 million in revenue and an above-average CAGR.
What they're saying: "What works for one company won’t necessarily work for another," said Davis Giedt, principal and research practice leader at Alexander Group. "A misaligned strategy may hinder growth in the long run. Our research indicates that scaling leaders have built strong foundations by investing in the right data and technology updates, account-level opportunity modeling, pricing and customer-facing rep training.”
SOURCE: Alexander Group
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