Appointment signals a continued focus on reshaping the company's market identity and amplifying its story around AI-driven enterprise solutions.
DXC Technology has named Anthony Pappas as its new Chief Marketing Officer. In his new role, Pappas will report directly to President and CEO Raul Fernandez and lead the company's global marketing organization.
The appointment follows a six-month period during which Pappas, in his previous capacity as Vice President of Business Leadership, contributed to shaping the company's new brand identity and market positioning. His new mandate includes building a data-driven marketing function with a focus on demand generation and close alignment with sales enablement.
"Anthony has been instrumental in reshaping how DXC shows up in the marketplace," said Raul Fernandez, President and CEO of DXC Technology. Fernandez noted Pappas's 30 years of global marketing experience and his background in linking brand storytelling to business results, positioning the company to expand its presence in AI-driven enterprise solutions.
Before his time at DXC, Pappas held several board and advisory roles, including serving as a fractional Chief Marketing Officer. He was previously President and Chief Creative Officer of DMI’s Global Brand Marketing and Customer Experience division. Earlier in his career, he founded the creative agency Pappas Group, which he later sold to DMI. His agency worked with clients such as Toyota, Under Armour, and Volkswagen.
"We’re redefining our brand around the power of AI to deliver real business outcomes for our customers," Pappas stated. "I look forward to amplifying DXC’s innovation story and helping the world’s leading enterprises achieve more through partnership with DXC.”
SOURCE: DXC Technology
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