Strategic investment from the Charlotte-based private investment firm is intended to fuel the communications agency’s expansion through organic growth and future acquisitions.

Infinite Global Consulting, a communications and reputation management firm with a focus on the professional services sector, has announced a strategic investment partnership with ParkSouth Ventures. The deal aims to provide capital to accelerate the firm’s growth and establish it as a strategic communications platform.

Founded in 2001, Infinite Global provides public relations, crisis communications, and content development for clients in professional services and technology from its offices in New York, San Francisco and London. The firm’s current executive leadership, including Founder & CEO Jamie Diaferia, President Zach Olsen, and Chief Operating Officer Isabel Podda, will continue to lead the company.

“We have been singularly focused on building an agency that attracts and retains the best clients and talent in the industry, and that mission requires vigilance to keep pace with their needs,” said Diaferia. “We decided several years ago that to further fulfill our potential we would need the right investment partner. In ParkSouth, we found an aligned partner that can add strategic value, as well as investment capital.”

ParkSouth Ventures, led by partners Steven Ruoff and Richard Veal, concentrates its investments in founder-led, knowledge-based service companies. The firm’s strategy involves supporting both organic growth and M&A activities.

“This investment reflects our focused effort to back a strategic communications firm that delivers the senior-level counsel organizations need to navigate complexity, reputational risk, and a constantly evolving media landscape,” Ruoff and Veal stated in a joint announcement.

As part of the partnership, ParkSouth has engaged Michael Koziol, an experienced agency operator, to serve as an advisor to Infinite Global. Koziol will provide guidance on operations, growth strategy, mergers and acquisitions, and post-deal integration.

Financial and legal advisors on the transaction included PALAZZO, who served as exclusive financial advisor to Infinite, and STANZO, which provided sourcing support for ParkSouth. Plexus Capital partnered with ParkSouth on the investment. Legal counsel was provided by Rutan & Tucker and Lewis Silkin for Infinite, and by Moore & Van Allen and Dentons for ParkSouth.

SOURCE: Infinite Global

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