2025 Top Consultants: Scott Fasser

Scott Fasser brings 30 years of experience as a practitioner and consultant in digital marketing and operations. He graduated from the UW Foster School in 1991 and has worked in a range of industries including recycling, games, ad-tech, e-commerce, digital subscriptions, health care, fintech and B2B SaaS. Areas that I’m especially excited about include digital marketing eco-systems, analytics, experimentation, growth, AI (all forms) and infrastructure that helps brands get as close to a 1 to 1 conversation with consumers as possible. As a Principal in Point B’s Marketing Modernization practice, Scott works on the bleeding edge of technology to connect customers with data to level-up their ability to connect meaningfully with consumers. Outside of work, you might find Scott exploring the great outdoors or teaching at the University of Washington Foster School of Business.