Nigel Vaz, CEO, Publicis Sapient

Nigel Vaz is the CEO of Publicis Sapient, the digital business transformation company, focused on helping companies survive and thrive in a world that is increasingly digital. With expertise spanning strategy, product, experience, engineering and data & AI, Publicis Sapient helps businesses sustain relevance by adapting to change and capturing value through digital. In more than 20 years with the company, Nigel has acted as a strategic advisor on complex transformation initiatives with clients across geographies and a range of industries including financial services, automotive, retail, consumer products and telecommunications, media & technology (TMT). Publicis Sapient clients include Carrefour, Goldman Sachs, Marriott, McDonald’s, Nationwide, Nissan and Unilever. In addition, Nigel is a member of the Executive Committee of Publicis Groupe and is Global Lead of Digital Business Transformation for the communication, media, data and technology group. An inductee of the BIMA Digital Hall of Fame, Nigel has also served as President of the IPA (Institute of Practitioners in Advertising) and board director of The Marketing Society. Nigel is author of the bestselling business title Digital Business Transformation – How Established Companies Sustain Competitive Advantage from Now to Next, based on years of partnering with clients to harness the power of digital.

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