2025 Top Consultants: John Collins

John Collins is a financial markets veteran who spent two decades at global institutions before founding Deep Vertical AI—a boutique consultancy that’s redefining the benefits and economics of enterprise AI implementation. After working in OTC derivatives and structured products at Morgan Stanley and Citi, John founded an AI laboratory at HSBC, before turning his financial domain expertise toward AI consulting. He created and led the Asia AI Practice for FTI Consulting before founding Deep Vertical AI. His firm has delivered multiple revolutionary systems for global financial institutions—processing information with unprecedented accuracy, transforming wealth management and finance operations, and revolutionizing financial risk management and decision-making processes. John specializes in building comprehensive AI systems that analyze information at scales impossible for humans, implementing solutions for deal evaluation, research analysis, and portfolio monitoring that deliver immediate ROI. His approach integrates domain-specific knowledge with cutting-edge AI capabilities, creating architectures that adapt as technology evolves. What sets John apart is his ability to challenge and defeat global consultancies by delivering specialized, transformative AI systems at a fraction of traditional consulting costs. He represents the future of technology consulting: AI hyper-specialists who create systems that fundamentally redefine business operations rather than simply implementing off-the-shelf solutions.