At Infinite, Kirk will help clients integrate digital and social strategies with traditional PR and communications to build their online presence. Blending data-driven insights with creative storytelling, he will ensure clients not only reach their audiences but also create meaningful engagement.
Kirk joins Infinite from a leading strategic communications firm, where he served as senior vice president of digital, social media, and influencer marketing. In that role, he worked with clients in real estate, energy, and financial services to enhance their brand presence and investor relations. Prior to that, he was director of digital client services at a global advisory firm.
“Kris’s digital and social media prowess will be a tremendous asset to our current and future clients as they build their online presence,” said Infinite CEO Jamie Diaferia. “What’s more, his work will integrate seamlessly with our PR and communications offerings, ensuring clients can rely on us to cultivate a strong brand identity across all platforms.”
“I am thrilled to join Infinite as US Head of Integrated Campaigns,” said Kirk. “I have deep confidence in the direction Infinite is headed, shaped by the guidance of our experienced leaders and the energy, intelligence, and creativity of our rising talent. I look forward to building a meaningful career here while helping deliver bold, digitally-infused work for a diverse portfolio of clients.”
SOURCE: Infinite
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