New consultancy plans to pioneer change through Storythinking.

The founders of Act Three Consulting hope to create a new chapter in global business transformation with the unveiling of the new firm. Act Three is a forward-thinking, creative consultancy that harnesses the power of Storythinking to drive organizational change and growth.

Founded by Managing Partners Marcus Iles and Olly Woodhead, leaders in the business transformation sector and supported by a team of global consultants, Act Three is dedicated to helping businesses navigate complex challenges by leveraging the power of Storythinking narrative to create purpose-driven, transformative experiences.

By integrating Storythinking into the fabric of business transformation, Act Three Consulting's approach aims to co-create through story a human-centric approach to change, driving employee engagement and loyalty.

"No business strategy, change or transformation can be achieved without its people The biggest challenge for business and its leaders is getting their people to act upon their ambition and plans", said Olly Woodhead, Global Managing Partner at Act Three. "This is because the language of business leadership doesn't naturally translate to teams and individuals who are 'on the shop floor'. The vast majority of employees within organizations want to believe in the cause, connect to it emotionally and know what to do, how to do it, with whom and by when. This is where the efficiency and efficacy of story bridges the gap. Alongside, logic, story is a natural intelligence system of homo sapiens. We're hardwired to think in story, take notice of them, remember them and – crucially – react to them."

Olly concludes: "Every business will have a story system. The stories your audiences – both internal and external – tell others about what you do, how you do it and why. The question is, does the business want to harness the superpowers of story, or just let them be told anyway?"

Through a proven, proprietary framework and methodology that allows clients to apply the key drivers of people activation to their change, transformation or strategy, Act Three Consulting's Storythinking workshops allow leaders and their teams to validate logical strategies with causal reasoning – encouraging entrepreneurialism and ownership and creating the necessary resilience for change.

The workshops also facilitate 'story harvesting' from within a client's organization – stories about the company's history, hero moments to be proud of, challenges overcome, as well as stories specifically about the transformation and strategic initiatives – why the business needs to change, how, and what's in it for the whole team and the business when it succeeds.

"We've developed a Storythinking approach because stories enable us to think freely – to imagine and believe in future possibilities and, crucially, they allow us to see challenge and conflict as a necessary step to a better tomorrow," noted Marcus Iles, Global Managing Partner and Chief Story Officer at Act Three. "Every organization faces internal resistance to change. Rather than wait for transformations to stall, we enable businesses to co-create a tool that drives accountability across teams, middle management and leaders. Thanks to co-creation, the language of your story is one that everyone in the organization recognizes and is inspired by, which breaks down silos to create a consistent, efficient and effective way of driving change.

"These stories become the foundation of authenticity for the story the business can tell about its next chapter – allowing employees to trust in the direction and to take up the challenge to be part of it. Because, when your people are aligned, inspired and equipped for it, then change, transformation and better outcomes are achieved faster."

"Through true stories, well told, we co-create the organization's ambition and journey, so that their people believe in, connect with and act upon it."

Act Three Consulting offers a range of tailored services, from the co-creation, launch and integration of the business story into its culture and initiatives, to bespoke Storythinking workshops, leadership coaching, strategy validation, and people and culture consulting.

The team's global expertise spans strategic and brand storytelling, change management, leadership development, and cultural transformation.

SOURCE: Act Three Consulting

NOT FOR REPRINT

© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.