2023 Global Leaders in Consulting: Bruce Biegel

A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements in growth strategy, commercial diligence and enterprise data and technology for firms in media, financial services, retail, technology, and advertising and marketing agencies.

Bruce has worked with a wide range of enterprise marketers, advertising and marketing agencies, data and digital marketing service and technology providers, as well as private equity firms. Some client engagements include Acxiom Inc., Capital One Financial Corp., Citi, Epsilon, Experian, Hewlett-Packard Co, Meredith, KRG Capital, KKR, L'Oreal, Mountaingate Capital, Time Warner and others.

As an entrepreneur, Bruce has hands-on experience building companies from the ground up and founded and sold two companies before establishing Winterberry Group. In addition to his role at Winterberry Group,

Bruce has served as a senior advisor to investment bank Petsky Prunier LLC and as a member of the DMA board. He is an advisor to and member of the board of directors for several private marketing companies and a frequent speaker at major marketing industry conferences. He is also a recipient of the Silver Apple and Mal Dunn Leadership awards from the Direct Marketing Club of New York.

What do you consider your greatest personal or professional achievement?

My greatest professional achievement is the relationships I've built as an advisor to executives and boards and working with them to create highly successful exits that benefited not just the owners but the clients and the employees. My greatest personal achievement is raising two great kids. One has gone into the marketing field and one has gone into social work helping those with abuse problems (drugs, alcohol, relationships, etc.) helping those in need in their darkest times.

What advice would you give a professional just beginning a career in consulting?

To be a great consultant, you need to always be learning, keep your brain open to new ideas and you need to recognize that it's hard work. There are no shortcuts.

What have you loved most about your consulting career?

By far and above, it's the people I've met, and the hundreds of companies and thousands of executives that I've worked with.

What's the best advice—personal or professional—you've ever received?

Go in assuming that there are always smarter people than you, surround yourself with them and know that you can get to the same place by working harder.

What does being honored as a Global Leader mean to you?

It means that I'm doing the right things for my clients. On a personal level, it means that I have learned continuously and enabled myself to always be relevant.