Eric Smith 
LeadMD
Excellence in Innovation
Eric Smith is LeadMD's Director of Business Intelligence. In his work, he aims to apply a scientific approach toward the firm's marketing data science and intelligence efforts, which often requires outside-the-box thinking.
One of the first things Smith did in his role at LeadMD was to bring qualitative research to the forefront, including conducting interviews with internal colleagues, business partners and buyers. With this data, LeadMD was able to up level the way the firm understands clients and their buyers, as well as understanding how to leverage qualitative data to produce better results.
Ask him what it means for him and his firm to be named a Global Leader in Consulting, and he'll say the recognition validates that the firm is on the right track and raising the bar within the industry.
"LeadMD's team is dedicated to bringing new ideas to the table, taking risks and getting better every day. We owe that to a philosophy of anti-fear with our leadership and our clients. Because of the trust we're earned from our clients, and our reputation for always getting the job done right, we are able to take more risks and produce innovative work. It's an opportunity I'm grateful for," he says.
As for his greatest professional achievement in his career, he cites his firm's dedication to keeping an eye on the future.
"One thing I'm especially proud of is that we've set ourselves up for a good future – both in our culture and our offerings. B2B market and non-market strategy are rapidly becoming less boring, as the data inputs and tools begin to live up to two decades of promises (CDP, Intent, natural language processing, etc). Because we've steeped ourselves in these areas, there's no ramp up period. We're prepared for what's coming our way," he says.
Q&A: What has been the biggest key to your success so far?
"Love. This organization puts a lot of heart into our adventure, and having a team that operates this way carries us through the valleys and increases the magnitude of the peaks. Love is how we create, and we create a lot."
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