REVENUE GROWTH: 55%
HQ: San Diego, Calif.
Cask is a results-oriented business and technology consulting firm. "Our talented team of artisan engineers' passion for design, employee experience, and innovation has the power to transform the way people work," says Jason Rosenfeld, Vice President Growth & Strategy for Cask. Rosenfeld sat down with Consulting to discuss the firm's position as one of the profession's Fastest Growing Firms.
Consulting: What were the main factors that contributed to your firm's exceptional growth?
Rosenfeld: There are three main factors that have contributed to our growth: One, our continuous ability to bring together the right teams at the right time to deliver measurable value and visible outcomes; two, our specialization across crucial enterprise processes including technology enablement and transformation, human resources, risk and cybersecurity management, digital experience, organizational change management, and customer service; and finally, our reputation and word of mouth referrals from successful customers to their peers that have similar challenges.
Consulting: How is this year shaping up for your firm?
Rosenfeld: Cask has exceeded our organizational, customer satisfaction, capability development, and fiscal targets. We have continued to invest in and expand our delivery and consulting capabilities to prepare for changing client needs, with great early success and outcomes. Based on where we are today, we expect to exceed our firm's target of 40 percent year over year growth.
Consulting: How would you describe your firm's outlook for 2020?
Rosenfeld: Cask's outlook for 2020 is bright and focused on 'smart growth'. We continue to grow our practices in Human Resources, Risk Management and Security, and IT Management. Based on demand, we are excited to launch a new practice focused on Finance and Spend Management that will help our clients improve and automate Financial Close, Procure to Pay, Vendor Management, and Contract Lifecycle Management processes. Our increased focus on Digital Transformation has already led to multiple long term opportunities with strategic clients in 2020 and beyond.
Consulting: What are your firm's biggest challenges in 2020?
Rosenfeld: Our largest continued challenge is to scale our workforce in a responsible way—recruiting and finding top talent in a challenging and competitive landscape, ensuring new employees are brought into the organization in the best way possible, that they are given the tools and resources to contribute to their customer, individual, and company success, while maintaining our culture and high quality.
Consulting: What does being named a Fastest Growing Firm mean to your firm, employees and clients?
Rosenfeld: The Fastest Growing Firm designation illustrates Cask's commitment to responsibly growing over a multi-year period. For our clients, it shows that we are able to continue to deliver value on both larger programs and a high number of projects and our continued ability to deliver on engagements that drive enterprise value. For our company, it allows Cask to garner positive attention that we may not get otherwise; we really receive an increased number of inquiries for our services and applications for positions after publication. For our organization, it illustrates our continued commitment to the collective organization and provides reinforcement that Cask is different in how we operate.
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