Driven By Difference
How Great Companies Fuel Innovation Through Diversity
By David Livermore
Amacom, 240 pages; $27.95
Most leaders understand the value of a diverse workforce, yet many simply have nothing to show for it. Why are so few businesses seeing results from their diversity efforts? In Driven By Difference, David Livermore draws upon his extensive research to argue that diversity by itself does not ensure success. In fact, diverse teams underperform homogenous teams unless they are managed effectively by leaders with high levels of cultural intelligence. The author uncovers five key elements that play a powerful role in whether diverse teams innovate or not. He calls it the 5D process—Define, Dream Decide, Design and Deliver. The organization that learns how to utilize diverse perspectives has a tremendous opportunity… and a distinct business advantage.
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