Review: Connect

A rift has existed between business and society for two millennia, despite the central role business has played in civilization. As former BP CEO John Browne shows—along with Robin Nuttall, a Partner in McKinsey & Company's London office and Tommy Stadlen, a former McKinsey Partner and technology entrepreneur—how select companies, from Hershey's to Heinz, have bridged the gap for mutual benefit. Plenty of others, such as Enron and the East India Company, have tried and failed, the trio point out in Connect. The authors argue that companies must learn how to connect with the world around them. According to McKinsey research, the related value at stake is approximately 30 percent of corporate earnings.