Create an Authentic Experience in the Peer-to-Peer Economy
By R. Ray Wang
Harvard Business Press, 204 pages, $28
The companies that are winning in today's digital age aren't doing so because of disruptive technologies alone but also because of a deep understanding of what it takes to infuse digital technology into the DNA of their business model and culture. In Disrupting Digital Business, R. Ray Wang, CEO of Constellation Research, reveals how to lead a digital transformation of your organization and why it's necessary for every company that would prefer to shift from disrupted to disruptor. Wang highlights some formerly old-line companies who have made the transition, including Marriott, GE and The Wall Street Journal. Reading how these "old dogs" learned newer tricks will undoubtedly help you and your company rethink and embark on your digital transformation.
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