6. Infinitive
Infinitive has been a Best Small Firms to Work For five of the last six years, with 2013 the only year it wasn't on the list. After a one-year hiatus, the firm is back and up nine spots higher than its 2012 ranking.
"Being named a Best Small Firm to Work For enhances the pride of Infinitive and our Infinitivians," says Denis McFarlane, Founder and CEO of Infinitive. "The public recognition of what we already believe is a great thing and contributes to our clients feeling good about teaming with us for their challenges."
On the Best Small Firms to Work For survey, Infinitive was ranked second in the Client Engagement category. "Our consultants become a part of our clients' teams, with a vested interest in their success both short and long term," McFarlane says. "We hear again and again from our clients that this is unique and appreciated. Our core values also make us a different kind of consulting firm and add more value for our clients. And we truly believe in having fun while delivering exceptional results to our clients."
Along those lines, another survey category where the firm excelled was in the area of Culture, a topic that McFarlane is passionate about, to say the least.
"We have a fanatical focus on our culture. From hiring the right people to having great events for our team, it is in everything we do," McFarlane says.
"Morale is very high at Infinitive because we take our culture so seriously. We hire great people that are not only experts in their field but that know how to enjoy themselves while working and are enjoyable to be around," he says. "We look for consultants that have fun doing some of the most challenging projects in the world. We know our clients appreciate that too and we believe our culture is a competitive differentiator."
The Infinitive culture, he says, includes a shared belief that the firm can provide best-in-class solutions while having fun every day. "We enjoy what we do and share that enthusiasm with others," he says.
"Our team collaborates across our different practice areas and diverse clients. Our consultants work with fellow consultants on the project as well as those on completely different projects in order to deliver the best results for the client."
As far as the future, McFarlane says Infinitive will continue to develop its best-in-class solutions for its Customer and Audience Intelligence practice and also continue to expand its Digital Ad Solutions practice to the UK.
"Digital Media will continue to grow as the media industry continues its dramatic transformation to all things digital," he says. "Our education and financial services industries are expected to grow as well."
Why would someone want to join Infinitive? What's the 'secret-sauce'?
Denis McFarlane, Founder and CEO, says: "Infinitivians are trusted, respected, and nurtured as the lifeblood of our company. Our top leadership puts in the time and effort to know every employee on a personal level. The CEO or COO interviews every potential Infinitivian and also participates in all semi-annual performance reviews. There is no "us and them" at Infinitive; everyone is on the same level and working toward the same goal of doing GREAT work for our clients and building a GREAT consultancy we can all be proud of. If you have a passion for greatness, we'll provide the opportunity for you to get there, and we expect you to have fun along the way."
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