Allan Steinmetz
President and CEO
Inward Strategic Consulting
Excellence in Leadership
The Top 25 nominations rolled in one after the other for Allan Steinmetz from long-time clients and read like testimonials that could have been lifted straight from a consulting firm's marketing materials: "Allan has a "knack" of delving into a company's core mission within itself;" … "Allan helped us to define our needs, clarify our message, translate that message culturally and deliver it in an effective way;" … "Allan has had a pronounced effect on our bottom line;" … "He has the ability to not only tell you what you want to hear but also what you need to hear;"… "Allan is the consummate professional."
Allan Steinmetz is President and CEO of Inward Strategic Consulting, a branding, change management communications, team alignment and market research consulting firm with offices in Boston, Bentonville, Ark., Minneapolis, Chicago, San Francisco and Orlando.
Steinmetz has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. Over that time, his list of clients he's worked with reads like a Who's Who of the business world—Ford Motor Company, Ericsson, Pitney Bowes, Campbell's Soup, Zurich Financial Insurance, the U.S. Postal Service
and Wal-mart. Before establishing Inward Strategic Consulting in 1998, Steinmetz was in executive marketing roles with Arthur D. Little, Andersen Consulting and Young and Rubicam.
After nearly four decades honing his craft, Steinmetz says his basic branding philosophy boils down to this: "Employees must be educated, motivated, inspired and engaged to support a key business strategy, core business values and brand," he says.
"Employees must feel included in the dialogue and must come to understand how their individual role contributes to the success of their company with exceptional customer facing experiences."
And while he is certainly well known to his long-time clients, Steinmetz says winning the award "is the culmination and confirmation that Inward's work, as the single source for internal branding, is a legitimate discipline that can have a direct impact on our client's growth and revenue improvement," he says.
"It reaffirms that employees are still a company's greatest assets when they embrace the company's core values, brand behavior and corporate strategy. Additionally, it will illustrate the importance to corporate leadership that internal branding deserves the same attention as their external marketing and branding efforts."
Q&A: What Would You say is the biggest factor to your success?
"Creating thought leadership, proprietary processes and advancing innovation for clients and ourselves through participative, consensus building activities / workshops. We also believe in abundant mentality and client collaboration. A great strategy or creative idea can and should come from anywhere and collectively be embraced by the team. We encourage open productive facilitative approaches."
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.