How the Best Managers Create a Culture
of Belief and Drive Big Results
By Adrian Gostick and Chester Elton, Free Press, 256 pages; $25
Adrian Gostick and Chester Elton are at it again. This time, the authors of the best-sellers The Carrot Principle and The Orange Revolution , are focusing in on managers, those often overlooked and underappreciated cog in the working wheel.
Gostick and Elton are founders of The Culture Works, a training and consulting firm focused on employee engagement solutions tailored to meet a company's unique culture. For this book, the two teamed with Towers Watson to analyze a 300,000-person study conducted during the worst of the recession. What they found was employees at the highest performing organizations were not only engaged, but enabled and energized, as well.
The result? Average annual operating profits of 27.4 percent—a stunning three times higher than ordinary companies. The book examines plenty of front-line companies that are doing it better than the rest, including: Starbucks, Chick-fil-A, Avis Budget Groups and Zappos. Gostick and Elton present a simple, seven step roadmap that all managers can easily follow to help create a high-achieving culture at their own companies.
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