Review: Reinventing Professional Services

The rules of the game have changed. The new digital marketplace has leveled the paying field to the point where it's hard to differentiate one firm from another, but there's no reason you can't be a winner in this new game. In Reinventing Professional Services , recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful, including utilizing new technologies, making your business more searchable, and generally working to distinguish yourself from the rest of the pack. The book offers readily applicable advice—become a chameleon to kick-start your initiatives and make every client a secret shopper—that will help you succeed.