E.J. BlanchfieldAs the economy improves, most consulting firms will brace themselves for a spike in staff attrition. Firms that have sacrificed firm culture and employee satisfaction in the hopes of driving greater profitability during the downturn, probably have the most to fear. Other firms, like Seattle-based Point B Solutions Group, who have remained focused on retention efforts throughout the downturn, probably have less to worry about. To find out more about why Point B has one of the profession's lowest rates of employee attrition,
Consulting's One-on-One sat down with the firm's Chief People and Talent Officer E.J. Blanchfield.

Consulting: How has Point B's value proposition to current and prospective employees evolved?

Blanchfield: A few years ago, we decided we needed to come up with a bigger picture, a bigger promise to our employees. At the time, we had a number of initiatives, but wanted to come up with a cohesive package. We started with a set of guiding principals that serve as a framework to help us make decisions. It keeps us on course. And, in the end, helps us to communicate the change.

We decided to focus on firm culture and be disappointed if we're not seen as a leader in culture. And we used that goal to direct our investments and business decisions. We asked ourselves if we truly knew what our associates would like and value. We want them to think of Point B as a long-term employer. And we want employees to be stronger as a result of tenure

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