Book Review: The Cult of the Customer

Everyone knows that excellent customer service is the lynchpin of any successful business. With the economic situation driving consumers to tighten their spending, vendors have the opportunity to prove to their customers that they value their business in good times and bad, and that their relationship with them is more important than any sale. Loyal customers who have very positive experiences with a company are worth their weight in gold. The Cult of the Customer emphasizes the link between a culture of loyalty within a company and the successful transfer of that loyalty to their customers. In today's competitive business environment, companies must do more than simply satisfy their customers. They must dazzle them with customer experiences so wonderful that customers are compelled to share the experiences with others.