Review: Strategic Alliances

We've heard it said that it takes a village to raise a child; but it might just take one to raise a business, as well. Forming partnerships with other companies is key for success in every industry, says author Steve Steinhilber, vice president of strategic alliances at Cisco Systems, in the latest in the "Memo To The CEO" series from Harvard Business Press. Steinhilber holds up his own company as a shining example of how to create and nurture alliances, which he attributes to a three-step process: the right framework, the right organization and the right relationships. Sounds pretty simple, right? Well, not so fast, says Steinhilber: Nearly 2,000 corporate alliances are forged each year, and most of those fail. Want to make sure your company isn't just another statistic of a failed alliance attempt? All the more reason to pick up a copy of Strategic Alliances .

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