Accenture found that service is again more important than price when it comes to customer churn, according to its fourth annual global study on customer service satisfaction.
"High Performance in the Age of Customer Centricity" looked at the responses of more than 4,100 consumers in eight countries across five continents. Accenture found that 67 percent of respondents had moved their business to another company after receiving poor service. That's up from 59
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