Linking Strategy to Operations for Competitive Advantage
Robert S. Kaplan and David P. Norton
Harvard Business Press
$39.95, 317 pages
It's one of the most popular words in the consulting vernacular—"execution." It's the yang to strategy's ying. But what comes in between? How does a team get from strategy to execution—especially in a way where the outcome can be qualitatively and quantitatively analyzed? Robert S. Kaplan, Harvard professor, and David P. Norton, a founder and director of consultancy Palladium Group, in their new book, The Execution Premium, explore the idea that operationalizing strategy—making it a system, one with goals and benchmarks—will lead to better success for the business overall. They also introduce the concept of the Office of Strategy Management, taking fomalizing the process to a whole new level—think of the old adage, "Those who fail to plan plan to fail."
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